About the course

The Digital Marketing Certificate of Achievement prepares students with the knowledge, skills, and attributes necessary for obtaining work in the fields of marketing that is applicable to the public, private, and nonprofit sector. This certificate program will enable students to integrate foundational marketing concepts with practical technical skills, which ensures they gain real-world applied knowledge to be truly job ready. It aims to develop the student’s understanding of marketing and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. This program can be completed within one year, culminating in a Certificate of Achievement in addition to a co-branded Facebook certification

　　Program Learning Outcomes

　　Upon successful completion of this program, students will be able to:

　　Demonstrate job readiness by using industry-standard marketing tools such as: Facebook Ads Manager, Google Analytics, Google Ads, Google Sheets, Google Slides, and Mailchimp.

　　Demonstrate job readiness by creating a comprehensive digital marketing plan using core framework, analyzing A/B test results and Google Analytics report data, executing an original ad for Facebook and Google Search and Display, and developing an email marketing campaign using Mailchimp. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Oakland
Summer (June), 2024	Oakland
Fall (August), 2024	Oakland
Spring (January), 2025	Oakland
Summer (June), 2025	Oakland
Fall (August), 2025	Oakland
Spring (January), 2026	Oakland
Summer (June), 2026	Oakland

　　

How to apply

Entry requirements for Peralta Community College District

Please submit the highest level for each item translated in English.

　　Diploma(s)

　　Proof of completion of High School/Secondary

　　Proof of completion of College/University

　　Transcript(s)

　　Complete High School/Secondary transcripts

　　Complete College/University Official Transcripts

　　A score of 61 TOEFL ibt, or 6 on the IELTS test typically

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 61.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Peralta Community College District. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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