About the course

The marketing curriculum prepares students for successful careers in both the public and private sectors. Courses are oriented toward: (1) problem solving and management decision making, (2) providing knowledge of the tools, types of organization, and institutions utilized in performing marketing activities, and (3) developing the ability to plan and implement marketing policy, strategy, and procedures. Consistent with their interests and career goals, students may choose to major in either marketing, professional sales, or retail management within the marketing degree program. The curriculum includes qualitative and quantitative elements with an emphasis on the successful deployment of marketing strategies, especially among the service sector enterprises that dominate our state and national economies. The curriculum is designed to impart knowledge and competence in marketing that will enable graduates to (1) progress well in the early stages of their careers, (2) analyze, plan, organize, coordinate, and control marketing activities, (3) think analytically and respond creatively, (4) communicate effectively, and (5) gain broad perspectives essential to the attainment of top management responsibilities. The department also offers a combined BS/MBA pathway that allows highly qualified undergraduate students in the marketing major the opportunity to accelerate their coursework and take up to nine semester hours of graduate coursework, which may be counted toward both the BS and MBA degrees. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$74,984

Intake	Location
Summer (May), 2024	Tallahassee
Fall (August), 2024	Tallahassee
Summer (May), 2025	Tallahassee
Fall (August), 2025	Tallahassee
Summer (May), 2026	Tallahassee

　　

How to apply

Entry requirements for Florida State University

All credentials from non-U.S. institutions must be evaluated by a foreign credential evaluation agency to include a U.S. equivalent grade point average. We recommend a member of the National Association of Credential Evaluation Services. All academic records must be issued in the native language and be accompanied by a certified English translation. All transcripts/academic records that are not in English must be accompanied by certified English translations. If the transcript/academic record does not indicate the degree earned and date the degree was awarded, separate proof of degree is required. We require freshman applicants to submit at least one ACT and/or SAT test score to be considered for admission. Florida State does not require the optional ACT writing score or the optional SAT essay. We encourage applicants to take both the ACT and SAT, and to attempt each exam more than one time to earn the highest possible score. Internet based TOEFL (IBTOEFL): 80, Paper based TOEFL (TOEFL): 550, International English Language Testing System (IELTS): 6.5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Florida State University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　251st / 1250

　　THE World ranking

　　

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