About the course

Today, marketing is fast paced with more communications media and fewer geographic boundaries than ever before. It is a growing industry, through 2022 jobs are expected to grow by 12 percent (U.S. Bureau of Labor Statistics). A successful marketing career requires strategic thinking and sound analytical capabilities—both quantitative and qualitative—as well as strong interpersonal and communications skills to understand and react to the demands of the customer. Our program is designed for you to encounter all the basic challenges in the industry: how a company decides what to sell, which customers and markets to target and how to build and manage relationships with them for sustained profitability.

　　Our marketing management curriculum prepares you for a lifetime career in marketing by teaching the enduring principles and exposing you to emerging trends impacting markets. In many courses, you will work in project teams—just as professionals do—to create strategies for product development, pricing, promotion and distribution.

　　The marketing management major can be successfully paired with almost every major in the school. The retail management and supply chain management majors are commonly combined with marketing management, and a number of marketing undergraduates pursue a dual major with Syracuse University’s S.I. Newhouse School of Public Communications. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Syracuse
Fall (August), 2024	Syracuse
Spring (January), 2025	Syracuse
Fall (August), 2025	Syracuse
Spring (January), 2026	Syracuse

　　

How to apply

Entry requirements for Syracuse University

Submit Official secondary school transcript, Senior year grade report, Standardized test scores: SAT or ACT. Essay is not required with the new SAT. ACT writing section is not required. Secondary school counselor evaluation. Two academic recommendations. All international students whose native language is not English are required to have an official TOEFL - 90 ,IELTS - 7.0

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Syracuse University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking

　　

What our students think

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