About the course

The Marketing Management major was formerly called Digital Marketing & Analytics. Students will be able to declare the Digital Marketing & Analytics concentration within the Marketing Management major.

　　Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for ?what works? in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

　　Students will be able to declare an optional concentration in Digital Marketing & Analytics within Marketing Management, which equips students with the knowledge and skills to develop and implement digital marketing strategies. The concentration provides students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$156,000

Intake	Location
Spring (January), 2024	Stamford
Spring (January), 2024	Hartford
Fall (September), 2024	Stamford
Fall (September), 2024	Hartford
Spring (January), 2025	Stamford
Spring (January), 2025	Hartford
Fall (September), 2025	Stamford
Fall (September), 2025	Hartford
Spring (January), 2026	Stamford
Spring (January), 2026	Hartford

　　

How to apply

Entry requirements for University of Connecticut

A strong academic foundation is the key to a successful admission application. International freshman applicants must complete secondary school (equivalent to U.S. grades 9-12) and be eligible to enter a university in their own country prior to the expected entry date to the University of Connecticut.

　　International applicants should have college preparatory coursework in the core subjects of English (if offered), mathematics, physical science, and social science reflected throughout their high school academic careers. Students applying to the school of Nursing or Engineering must have taken secondary school level physics and chemistry.

　　The personal essay is required and provides the applicant an opportunity to add a unique voice to the application as well as demonstrate writing ability.

　　Your submitted high school transcript(s) should include your senior classes, class rank (if applicable), and latest grades earned.

　　UConn requires official SAT or ACT scores to be sent directly from the appropriate test provider.

　　The minimum score requirement for the TOEFL is 550 (paper-based), 213 (computer-based), or 79 (internet-based). The minimum score requirement for the IELTS exam is 6.5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Connecticut. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　351st / 1250

　　THE World ranking

　　

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