About the course

The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating with an organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more. There are hundreds of career options for students majoring in Marketing and completing the IMC Sequence. Careers in IMC span the gamut from agency work to corporate marketing, digital marketing, event marketing, sponsorships, sport marketing, non-for-profit marketing and much more. If you always thought that you wanted to work in advertising, then IMC is for you. If you want to promote a product, service, or organization, then IMC is for you. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Normal
Summer (May), 2024	Normal
Fall (August), 2024	Normal
Spring (January), 2025	Normal
Summer (May), 2025	Normal
Fall (August), 2025	Normal
Spring (January), 2026	Normal
Summer (May), 2026	Normal

　　

How to apply

Entry requirements for Illinois State University

Official academic records, from all schools attended (in original language and an official word for word English translation). Earn a total score of 79 on the internet based test (iBT) Test of English as a Foreign Language (TOEFL), a 550 on the paper based TOEFL or total score of 6.5 on the International English Language Testing (IELTS) assessment.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Illinois State University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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