About the course

A major in marketing acquaints students with the managerial decisions and actions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decision areas are product development, pricing, marketing communication, customer relationships, social media, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, social media coordinator, retail management, and special events manager, in the public and private sectors. The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), supporting courses/major prerequisites, business core requirements for the bachelor of science (BS) degree, and 18 additional credits in the major.

　　The instructional objective of the Marketing major is to provide knowledge of the marketing process and an understanding of its functions. Students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Ames
Summer (May), 2024	Ames
Fall (August), 2024	Ames
Fall (October), 2024	Ames
Spring (January), 2025	Ames
Summer (May), 2025	Ames
Fall (August), 2025	Ames
Fall (October), 2025	Ames
Spring (January), 2026	Ames
Summer (May), 2026	Ames

　　

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How to apply

Entry requirements for Iowa State University

Toefl - Internet-Based TOEFL (IBT) score of 71 with a minimum score of 17 in both the Writing and Speaking sections , Paper-Based TOEFL (PBT) score of 530 , Ielts - Overall band score of 6.0 with no sub score below 5.5

　　Freshman applicants should upload copies of their official high school academic records.

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 71.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　351st / 1250

　　THE World ranking

　　

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