About the course

The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing, research and creative strategy. As part of the program, students are offered the opportunity to develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.

　　Upon completion of the program, graduates are expected to: Apply the major concepts, skills and values of marketing in business situations, Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry, Use decision-support tools to resolve contemporary business issues using ethical business practices, Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges and Develop branding and marketing strategies that are ethically sound and align with business objectives for local, national and global brands. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: US$159,168

Intake	Location
Spring (January), 2024	Providence
Spring (January), 2024	Charlotte
Fall (August), 2024	Providence
Fall (August), 2024	Charlotte
Spring (January), 2025	Providence
Spring (January), 2025	Charlotte
Fall (August), 2025	Providence
Fall (August), 2025	Charlotte
Fall (August), 2025	Providence
Fall (August), 2025	Charlotte
Spring (January), 2026	Providence
Spring (January), 2026	Charlotte
Fall (August), 2026	Providence
Fall (August), 2026	Charlotte

　　

How to apply

Entry requirements for Johnson and Wales University

International Baccalaureate: Minimum score of 24. High School Transcripts. Postsecondary Transcripts (If applicable). TOEFL iBT: 75, IELTS: 6.0

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 75.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

What our students think

We’ve haven’t received any reviews for this institution yet.