About the course

Marketing is a dominant force in today?s competitive and dynamic business environment and is a prominent part of business education in the United States and globally. The Bachelor of Science in Marketing (BSM) degree program at the GW School of Business (GWSB) provides an opportunity for undergraduate students to specialize in marketing and offers a career advantage to business students. The BSM degree trains students to work as brand and product managers, advertising and sales promotion specialists, salespeople, marketing researchers and analysts, database and customer relationship managers, experts in digital marketing, and senior managers shaping the competitive strategy and future of companies.

　　The BSM degree exposes students to current theories and research in consumer behavior, research methodology and analytics, advertising and sales promotion, digital technologies, and the emerging technologies of artificial intelligence and automated marketing. Marketing department courses emphasize an experiential learning pedagogy so that students develop strong problem solving and integration skills. The courses integrate theory, method and applications. They emphasize the collection, organization and processing of consumer and marketing data, new analytic methodologies, and the impact of social media and new product and service technologies. Marketing is an exciting and dynamic field, and the BSM degree reflects this. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Washington, DC
Fall (August), 2024	Washington, DC
Spring (January), 2025	Washington, DC
Fall (August), 2025	Washington, DC
Spring (January), 2026	Washington, DC

　　

How to apply

Entry requirements for George Washington University

Applicants must submit official transcript copies representative of their entire secondary school career.We consider secondary school to be four years of academic study including the current year in progress.Transcripts are required from each secondary school attended as well as marks from any national examinations.A minimum score of 90 on the TOEFL.A minimum score of 6.5 on the IELTS.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

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