About the course

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems. Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing services organizations.

　　LEARNING OBJECTIVES • Students will develop a solid understanding and mastery of marketing knowledge and skills to successfully market products, services, and ideas to customers. • Students will communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings. • Students will contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills. • Students will apply information literacy, proficiency with technology, and analytical techniques for decision-making. • Students will address current issues and case studies using creativity and innovation. • Students will think critically and logically via integrating concepts across disciplines thereby enabling them to successfully lead in a dynamic global environment. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Fall (August), 2024	Bridgeport

　　

How to apply

Entry requirements for University of Bridgeport

For applicants who have not yet received their secondary or high school certificate/diploma Submit official/notarized/certified/or attested copies of ALL senior secondary/high school records. This includes mark sheets, academic transcripts, final examination results, diplomas, and degree certificates such as Std. X (SSC), Std. XII (HSC), O Levels, A Levels, WAEC, CXC, IB, etc.

　　For applicants who have attended any post-secondary institution (college/university) Submit official/notarized/attested/or certified copies of senior secondary/high school records (see above) and ALL post-secondary school (university/college) records. This includes mark sheets, academic transcripts, examination result, diplomas, and degree certificates.TOEFL score of 75 (IBT) or an IELTS score of 6.0.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 75.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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