About the course

The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. In particular, understanding how customer perceptions and preferences evolve – and how the firm can influence them – are fundamental determinants of an organization’s long-run success. Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing). Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$234,480

Intake	Location
Fall (August), 2024	Philadelphia
Fall (August), 2025	Philadelphia

　　

How to apply

Entry requirements for University of Pennsylvania

Our admissions decisions are made prior to the announcement of the results of many national examinations (such as the A-levels or the French Baccalaureate), so applicants are expected to be enrolled in programs that prepare them for these examinations. If you are enrolled in a program that will not release external examination results prior to our application deadlines, you must request that your school send us predictions of external examination results along with your grades.

　　Where national examinations are required for admission to a pre-university program (e.g., GCSE, SPM, WASC, O-levels, or India's Std X examination), you should have received high marks on these exams and should present certified copies of the results with your Penn application.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

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　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Pennsylvania. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　16th / 1250

　　THE World ranking

　　

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