The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations. Scholarships - View all scholarships Internships
Duration: 8 Semester(s)Fees: US$80,680
Intake | Location |
---|---|
Fall (August), 2024 | San Diego |
Fall (August), 2025 | San Diego |
A minimum U.S. equivalent GPA (grade point average) of 3.0 (B grade or 80 percent) or higher.
English Proficiency: If you are attending or have attended a high school where English was not the primary language of instruction, you must meet university-level competence in English through one of the following:
TOEFL ? Passing score is 80 iBT/550 paper or higher.
IELTS ? Passing overall score is 6.5 or higher
6.5
Overall IELTS band score
Book IELTS
About IELTS
Practice and prepare
TOEFL Internet based overall score: 80.0
Pathway options to study at this institution
801st / 1250
THE World ranking