About the course

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in healthcare marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$95,760

Intake	Location
Spring (January), 2024	Mobile
Summer (May), 2024	Mobile
Fall (August), 2024	Mobile
Spring (January), 2025	Mobile
Summer (May), 2025	Mobile
Fall (August), 2025	Mobile
Spring (January), 2026	Mobile
Summer (May), 2026	Mobile

　　

How to apply

Entry requirements for University of South Alabama

Official copies of academic records detailing course work completed in secondary schools, colleges, universities or professional institutions. Students must have a minimum cumulative grade point average of a 2.5 (secondary/high school) or 2.0 (transfer) as calculated by the Office of Immigration and International Admissions

　　Minimum IELTS score of 5.5, Minimum TOEFL score of 61.

　　

English language requirements

　　5.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 61.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of South Alabama. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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