About the course

The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

　　Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.

　　Prepares students interested in pursuing a graduate degree in marketing or related areas.

　　Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.

　　Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Norfolk
Summer (May), 2024	Norfolk
Fall (September), 2024	Norfolk
Spring (January), 2025	Norfolk
Summer (May), 2025	Norfolk
Fall (September), 2025	Norfolk
Spring (January), 2026	Norfolk
Summer (May), 2026	Norfolk

　　

How to apply

Entry requirements for Old Dominion University

Official High School Transcript or GED Transcript. All prior Secondary/High School or College/University transcripts along with Diploma or Leaving Certificate. TOEFL IBT - 79. TOEFL Paper-Based - 550. IELTS - 6.5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　601st / 1250

　　THE World ranking

　　

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