About the course

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution. Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas. Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Knoxville
Summer (June), 2024	Knoxville
Fall (August), 2024	Knoxville
Spring (January), 2025	Knoxville
Summer (June), 2025	Knoxville
Fall (August), 2025	Knoxville
Spring (January), 2026	Knoxville
Summer (June), 2026	Knoxville

　　

How to apply

Entry requirements for University of Tennessee

Official transcript(s) required. If you have completed any high school academic work outside the United States, we will calculate an academic core grade point average based on years 9, 10, 11, and any part of year 12 that you have completed. Your submitted transcript of academic work must also have a certified literal translation into English for any documents submitted in other languages. Receiving a TOEFL (Test of English as a Foreign Language) score of 523 on the paper-based test or 70 on the Internet-based (iBT). Receiving an IELTS (International English Language Testing System) minimum score of 6.5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 70.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　301st / 1250

　　THE World ranking

　　

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