About the course

Most companies today have a customer orientation. This implies that the company focuses its activities and products on customer needs. As such, the Marketing program at USCA is devoted to training our students to understand and solve consumer problems. Our goal is to help our students gain practical knowledge on how to segment and target customers, analyze consumer decisions, maximize customer value, develop unique brands, manage product lines, utilize distribution channels, and make effective advertising and promotion decisions.Marketing is a diverse field, and our students come from diverse backgrounds and pursue varied professional careers. Thus, the Marketing faculty at USCA believe that our students constitute a valuable resource for one another. Our Marketing students interact frequently and ly with fellow students on a variety of projects, and we work to ensure that these interactions will be both intellectually stimulating and enjoyable. We also pride ourselves on maintaining a low student to faculty ratio and on knowing each of our students on a first-name basis. Just as marketers focus on customer needs, we focus on the needs of our own student 'customers' by preparing them to help shape the practice of marketing in the next decades. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Aiken
Fall (August), 2024	Aiken
Spring (January), 2025	Aiken
Fall (August), 2025	Aiken
Spring (January), 2026	Aiken

　　

How to apply

Entry requirements for University of South Carolina - Shorelight

TOEFL paper based test (PBT): 551 or higher, TOEFL internet based test (iBT): 80 or higher, IELTS: 6.0 or higher band score with no sub score lower than 5.

　　School Records - These are transcripts or examination certificates of satisfactory study such as A or O levels, baccalaureate, bachillerato, Reifezeugins, or other school certificates for all secondary and/or postsecondary coursework, along with certified, literal (exact) English translations for documents not originally issued in English. All official documents must be sent directly from the issuing institution, examining body, evaluation service or translation service to the USC Aiken Office of Admissions.

　　SAT or ACT examination results - These standardized tests are optional for admission, but mandatory for potential scholarship consideration. Official and original results must be sent directly from the testing agency to the USC Aiken Office of Admissions.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of South Carolina - Shorelight. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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