About the course
The Marketing concentration in the Business Administration major provides the foundation for challenging and rewarding careers in brand management, digital marketing, services, retailing, and government. Marketing is much more than branding and advertising. It involves selling ideas, social causes and influence, and deploying data to understand consumer behavior and predict demand. Students in this program will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that deliver value to buyers and sellers.
In the Marketing profession, digital technology like social media and marketing automation is changing how consumers get information. Influencer marketing is leveling the playing field so entrepreneurial brands can compete. All organizations ? whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business ? need to promote their products and services. Scholarships - View all scholarships Internships
Start dates and prices
Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.
Duration: 8 Semester(s)Fees: US$85,859
How to apply
Entry requirements for Montclair State University
Your official secondary school transcripts need to be evaluated (document evaluation) by any accredited foreign credential evaluation service. If you have completed any college coursework, then a course-by-course evaluation is required. Minimum score of 70 (internet-based exam). IELTS - Minimum score is 6.0. SAT: minimum score of 480 EBRW (Evidence Based Reading and Writing). ACT English: minimum score of 22.
English language requirements
6.0
Overall IELTS band score
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TOEFL Internet based overall score: 70.0
Application deadline:
This date isn’t available – speak to an IDP counsellor to get detailed information.
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