About the course

The study of marketing involves learning not only the time-tested marketing fundamentals but also how to effectively deploy them using modern technologies and tools. Beyond traditional theory, the Bachelor of Science in Business Administration with a focus on Marketing prepares quantitative-oriented students to practice marketing using data analytics, artificial intelligence applications, digital metrics, and other technical tools.

　　In addition to satisfying the requirements of the University?s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BSBA in Marketing must complete the BSBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$232,408

Intake	Location
Spring (January), 2024	Coral Gables
Fall (August), 2024	Coral Gables
Spring (January), 2025	Coral Gables
Fall (August), 2025	Coral Gables
Spring (January), 2026	Coral Gables

　　

How to apply

Entry requirements for University of Miami

If you have attended a secondary school outside of the United States, you must submit your official secondary school documents (transcripts, mark sheets, certificates, examination results, etc.) to Josef Silny & Associates, Inc. for a course-by-course evaluation and grade point average calculation that will be sent directly to us. Please note that we will only accept official evaluations directly from Josef Silny & Associates, Inc. Paper Based TOEFL (PBT): 550, Internet Based TOEFL (IBT): 80, IELTS (Academic): 6.5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

What our students think

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