About the course

You thrive on new ideas, products and services. Your idea of a great career includes figuring out what customers want before they do and presenting it in the marketplace creatively and effectively. If you are a creative conceptual thinker, possess excellent communication skills, embrace deadlines and like to work in a people-oriented environment, then you should consider becoming a marketing professional.Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management. As a complement to the basic major, students may pursue specializations in advertising and marketing management. Within the marketing management specialization, students can focus their studies on automotive marketing, international marketing, personal selling and sales management, and retailing.

　　Marketing continues to be an essential organizational component. Graduates of the major can expect the field to grow as businesses strive to increase their market share through research and traditional marketing channels as well as through the continued growth of social media. Those with internship experience will be in higher demand. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$124,176

Intake	Location
Winter (January), 2024	Detroit
Spring (May), 2024	Detroit
Summer (June), 2024	Detroit
Fall (August), 2024	Detroit
Winter (January), 2025	Detroit
Spring (May), 2025	Detroit
Summer (June), 2025	Detroit
Fall (August), 2025	Detroit
Winter (January), 2026	Detroit
Spring (May), 2026	Detroit
Summer (June), 2026	Detroit

　　

How to apply

Entry requirements for Wayne State University

Have all official transcripts translated into English by an transcript evaluation agency. Make sure we also receive original official transcripts in your native language.Minimum scores of 79-80 TOEFL iBT and IELTS 6.5 are required for admission to Wayne State.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Wayne State University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　501st / 1250

　　THE World ranking

　　

What our students think

We’ve haven’t received any reviews for this institution yet.