About the course

The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy, and creative visual and verbal communication skills. Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing). Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills. You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively. How the industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: Not available

Intake	Location
Semester 1 (February), 2024	Albany
Semester 1 (February), 2024	Palmerston North
Semester 1 (February), 2024	Mount Cook
Semester 2 (July), 2024	Albany
Semester 2 (July), 2024	Palmerston North
Semester 2 (July), 2024	Mount Cook
Semester 1 (February), 2025	Albany
Semester 1 (February), 2025	Palmerston North
Semester 1 (February), 2025	Mount Cook
Semester 2 (July), 2025	Albany
Semester 2 (July), 2025	Palmerston North
Semester 2 (July), 2025	Mount Cook
Semester 1 (February), 2026	Palmerston North
Semester 1 (February), 2026	Albany
Semester 1 (February), 2026	Mount Cook
Semester 2 (July), 2026	Albany
Semester 2 (July), 2026	Palmerston North
Semester 2 (July), 2026	Mount Cook

　　

How to apply

Entry requirements for Massey University

Minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance.

　　IELTS - 6.0 (no band less than 5.5)

　　TOEFL iBT - 80 overall (minimum 19 in Writing)

　　TOEFL PBT - 550

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Massey University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　501st / 1250

　　THE World ranking

　　

What our students think

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