About the course

The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.

　　The Department of Marketing and Consumer Studies prepares students for a career in marketing and also educates them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.

　　By the end of the Bachelor of Commerce program, graduates will be able to:

　　Demonstrate the ability to think critically by identifying, evaluating and integrating relevant information from a variety of sources to solve complex business problems

　　Demonstrate an ability to work effectively in teams, through the application of appropriate knowledge and skills such as responsible decision-making and personal accountability

　　Identify and professionally respond to team issues and develop a new approach to enhance team performance

　　Discuss and apply principles of corporate social responsibility to business issues and operations.

　　Communicate effectively in a business context through written documents to a variety of audiences

　　Communicate effectively in a business context through oral communication to a variety of audiences

　　Demonstrate competency and understanding of core business knowledge and concepts. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Winter (January), 2024	Guelph
Summer (May), 2024	Guelph
Fall (September), 2024	Guelph
Fall (September), 2025	Guelph

　　

How to apply

Entry requirements for University of Guelph

All Official Transcripts. High school/secondary school Degree or Diploma. IB Diploma from outside Canada, you should present a minimum score of 28. IELTS - 6.5 (No band less than 6). TOEFL IBT - 89 (No individual scaled score less than 21). TOEFL PBT - 600.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 89.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Guelph. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking

　　

What our students think

We’ve haven’t received any reviews for this institution yet.