About the course

Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Ottawa
Fall (September), 2024	Ottawa
Winter (January), 2025	Ottawa
Fall (September), 2025	Ottawa
Winter (January), 2026	Ottawa

　　

How to apply

Entry requirements for University of Ottawa

Before submitting an application, you must meet or intend to meet all of the admission requirements, namely, have a secondary school diploma (or the equivalent if you’ve studied outside Canada), attain the minimum average, meet the language requirements and take all the prerequisite courses for the program.

　　INTERNATIONAL BACCALAUREATE (IB) - You must complete the diploma with six subjects, including the program prerequisites, with a minimum score of 29 to 37 points (depending on the program), including at least three Higher Level courses.

　　Internet-based (IBT) - 86

　　IELTS - 6.5

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 86.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　177th / 1250

　　THE World ranking

　　

What our students think

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