About the course

Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.

　　This exciting integrated accelerated bachelor?s/master?s program allows students to earn two degrees in five years. Designed for students with a strong academic record and a keen interest in conducting business research, this integrated program enables select undergraduate students to get a jump-start in their project-based master?s program by completing two graduate courses during their last year of the undergraduate degree, and starting their research project in a familiar environment over the summer bridge term between the bachelor?s and master?s programs. This integrated program focuses on empowering students to develop their business acumen and research skills in a specialized field of study, and to contribute towards smarter decisions about policy and practice in creating a better Canada. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Ottawa
Fall (September), 2024	Ottawa
Winter (January), 2025	Ottawa
Fall (September), 2025	Ottawa
Winter (January), 2026	Ottawa

　　

How to apply

Entry requirements for University of Ottawa

Copies of transcripts submitted through uoDoc are not considered official. If you are admitted, you must submit your official transcripts with final grades.

　　Official transcripts must be printed and stamped with an official seal and sent by the issuing institution. We also accept copies certified by a notary, lawyer or commissioner of oaths.

　　Applicants enrolled in the International Baccalaureate Diploma program are eligible for admission if they have completed (or are in the process of completing) the full IB program and meet the following conditions:

　　Have passed six subjects (including the prerequisites for your program of choice) with at least three at the Standard Level and three at the Higher Level.

　　Have a minimum average of 29 points. The minimum average might be higher depending on the program you have chosen.

　　Internet-based (IBT) - 86

　　IELTS - 6.5

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 86.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　177th / 1250

　　THE World ranking

　　

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