About the course

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

　　The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

　　Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.

　　Possible Careers

　　Account Executive

　　Accountant

　　Advertising Executive

　　Auditor

　　Brand Manager

　　Business Analyst Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Edmonton
Fall (September), 2024	Edmonton
Winter (January), 2025	Edmonton
Fall (August), 2025	Edmonton
Winter (January), 2026	Edmonton

　　

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How to apply

Entry requirements for University of Alberta

Admission is based on your complete academic history and achievement in three main areas: your grades, your English proficiency, and completion of required subjects. English Language Proficiency requirements - TOEFL iBT: At least 90 with a minimum score of 21 points in each section. PBT is no longer accepted. IELTS - At least 6.5 with no band less than 5.5. SAT: minimum combined score of 1800 with a minimum of 600 on each section . Redesigned SAT: minimum combined score of 1200 with a minimum of 600 on each section . ACT: minimum composite score of 26

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　109th / 1250

　　THE World ranking

　　

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