About the course

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences. When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover: social media and digital marketing, marketing communication and advertising, marketing new products, omni-channel retail marketing, international marketing, customer intelligence. We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face. You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: Not available

Intake	Location
Semester 1 (February), 2024	Albany
Semester 1 (February), 2024	Palmerston North
Semester 2 (July), 2024	Palmerston North
Semester 2 (July), 2024	Albany
Semester 1 (February), 2025	Albany
Semester 1 (February), 2025	Palmerston North
Semester 2 (July), 2025	Albany
Semester 2 (July), 2025	Palmerston North
Semester 1 (February), 2026	Albany
Semester 1 (February), 2026	Palmerston North
Semester 2 (July), 2026	Albany
Semester 2 (July), 2026	Palmerston North

　　

How to apply

Entry requirements for Massey University

High School Transcripts Or Secondary school qualification.

　　IELTS - 6.0

　　TOEFL iBT - 80

　　TOEFL pBT - 550

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Massey University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　501st / 1250

　　THE World ranking

　　

What our students think

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