About the course

You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.There are also chances to connect with our Marketing Clinic providing advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.You can package the Bachelor of Business (Marketing) with the Master of Management (Tourism and Event Management) degree and graduate with two qualifications in just four years with our 3 PLUS 1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities. You will study a three-year bachelor degree and a one year master’s degree (typically two years) in four years by using your undergraduate electives.

　　UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, ESPN and Nestlé.Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.

　　Career outcomes - :

　　Account manager: managing client relationships, preparing creative briefs, managing the production of advertisements, managing internal and external communications

　　Brand manager: responsible for driving the growth of a brand, ensuring all aspects of a brand’s marketing and manufacturing match, creating a brand strategy and ensuring all aspects of a product or an activity align with the brand

　　Business development manager: sales planning, account management, relationship building, developing business plans, marketing initiatives

　　Fundraising and development officer: organising events and campaigns to raise money and donations, raising awareness using marketing tools and platforms, coordinating and managing relationships with trusts, philanthropic foundations and donors

　　International marketer: using an understanding of global market trends to maximise market share and profits, developing products to meet international demands, establishing competitive and profitable pricing strategies

　　Market researcher: coordinating research projects, investigating market activity, analysing published data and statistics, evaluating past performance and assessing future trends, commissioning surveys

　　Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns, tracking and evaluating performance data, coordinating events, copywriting for a number of promotional channels. Scholarships - View all scholarships Internships

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Teaching Period 2 (February), 2024	Adelaide
Teaching Period 2 (February), 2025	Adelaide
Teaching Period 2 (February), 2026	Adelaide

　　What should I do if I am unable to complete my course within the duration of my visa?

　　Answered by

University of South Australia

　　What happens if my student visa expires?

How to apply

Entry requirements for University of South Australia

Recent secondary education : Meet any prerequisite requirements with a minimum grade of C- or equivalent AND Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or Complete secondary qualifications equivalent to SACE, or Complete the International Baccalaureate Diploma with a minimum score of 24 points.

　　Higher education study : Complete or partly complete a recognised higher education program at a recognised higher education institution, or Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above.

　　Vocational Education and Training (VET): Complete an award from a registered training organisation at Certificate IV or above.

　　IELTS total [6.0], IELTS reading [6.0], IELTS writing [6.0]. TOEFL PBT - 550 with TWE of 4.5.TOEFL IBT - 60 with Reading and Writing not less than 18.

English language requirements

　　6.0

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of South Australia. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

Reviews and rankings

World ranking

　　301st / 1250

　　THE World ranking

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