About the course

This major will develop you into a dynamic marketing professional.

　　You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

　　Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

　　Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: Not available

Intake	Location
Semester 1 (February), 2024	St Lucia
Semester 2 (July), 2024	St Lucia
Semester 1 (February), 2025	St Lucia
Semester 2 (July), 2025	St Lucia
Semester 1 (February), 2026	St Lucia
Semester 2 (July), 2026	St Lucia

　　

How to apply

Entry requirements for The University of Queensland

To be offered a place in an undergraduate program, you need to have successfully completed Queensland Year 12, or a qualification equivalent to Queensland Year 12, with the required minimum entry score for the program you're interested in studying. You may also be considered if you have studied a diploma, advanced diploma, or a year or more of tertiary study.

　　International Baccalaureate Diploma - 29

　　IELTS overall 6.5, reading 6, writing 6, speaking 6, listening 6. For other English Language Proficiency Tests and Scores approved for UQ

　　TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19.

　　TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 87.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at The University of Queensland. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　70th / 1250

　　THE World ranking

　　

What our students think

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