About the course

The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.

　　Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set

　　Embedded industry certifications provide competitive positioning in career placement

　　Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience

　　The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years

　　Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Macomb
Summer (May), 2024	Macomb
Fall (August), 2024	Macomb
Spring (January), 2025	Macomb
Summer (May), 2025	Macomb
Fall (August), 2025	Macomb
Spring (January), 2026	Macomb
Summer (May), 2026	Macomb

　　

How to apply

Entry requirements for Western Illinois University

New university students who have completed the equivalent of a high school (secondary school) education.

　　No college level classes (post-secondary) have been taken after completing high school.

　　TOEFL Internet-based (IBT): 73, TOEFL Paper-based (PBT): 533, For IELTS, a minimum score of 6.0 overall bands is required.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 73.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Western Illinois University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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