About the course

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

　　Students learn how marketing supports an organization's objectives, how to examine consumer motivation and behavior, how to price, promote, and distribute products and services, and how to plan and analyze market research data to make good decisions.

　　Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$85,936

Intake	Location
Spring (January), 2024	Milwaukee
Fall (September), 2024	Milwaukee
Spring (January), 2025	Milwaukee
Fall (September), 2025	Milwaukee
Spring (January), 2026	Milwaukee

　　

How to apply

Entry requirements for University of Wisconsin - Milwaukee

Submit original or officially-certified copies of academic records for all secondary education (high school). Undergraduate applicants must submit records for all secondary school (high school) education and must submit academic records for all post-secondary education (college or university), whether or not the program was completed. TOEFL IBT - 79 – 120, TOEFL PBT - 520 – 677, IELTS - 6.5 – 9.0.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Wisconsin - Milwaukee. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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