About the course
Marketing is the process by which brands, companies, and organizations discover and develop plans and strategies to meet consumer needs through products and services, pricing, communications (advertising and promotions), and distribution strategies. The Marketing function lies at the intersection of business / organizational strategy and psychology. Simply put, it?s all about finding out what consumers are putting up with (uncovering consumer needs) and solving it (through new products and services). LMU's newly redesigned Marketing major?the MRKT Pathways Curriculum?enables students to focus on specific course pathways and content aligned with current industry needs and related to four central themes within the marketing discipline: strategy, positioning, creativity, and analytics. Scholarships - View all scholarships Internships
Start dates and prices
Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.
Duration: 8 Semester(s)Fees: Not available
How to apply
Entry requirements for Loyola Marymount University
High School or Secondary School Transcripts , English translation required, Proof of English Proficiency TOEFL 80 iBT (minimum),IELTS 6.5 overall bandwidth (minimum), 550 (paper-based TOEFL), 213 (computer-based TOEFL), Letter of Recommendation.
English language requirements
6.5
Overall IELTS band score
Book IELTS
About IELTS
Practice and prepare
TOEFL Internet based overall score: 90.0
Application deadline:
This date isn’t available – speak to an IDP counsellor to get detailed information.
Further information
Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Loyola Marymount University. If you want to find out more, please speak to our counsellors.
Pathway options to study at this institution
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