About the course

Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace. Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include Consumer Insights, Digital Marketing, Retailing and Sales Force Effectiveness. Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Philadelphia
Spring (January), 2024	Harrisburg
Spring (January), 2024	Ambler
Fall (August), 2024	Philadelphia
Fall (August), 2024	Harrisburg
Fall (August), 2024	Ambler
Spring (January), 2025	Philadelphia
Spring (January), 2025	Harrisburg
Spring (January), 2025	Ambler
Fall (August), 2025	Philadelphia
Fall (August), 2025	Harrisburg
Fall (August), 2025	Ambler
Spring (January), 2026	Philadelphia
Spring (January), 2026	Harrisburg
Spring (January), 2026	Ambler

　　

How to apply

Entry requirements for Temple University

Official High School and/or University transcripts with English translations: Your application needs to include all official and original academic records from each secondary school and college or university you?ve attended.

　　IELTS - 6.0, TOEFL iBT - 79

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Temple University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　351st / 1250

　　THE World ranking

　　

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