About the course

Marketing is about understanding consumers and what they value and creating and communicating solutions to their problems. Marketing is both an art and a science. This is a diverse field where professionals may be involved in the development of new products, services or ideas, analyzing and interpreting Big Data, determining ways to leverage and enhance demand, developing creative content that effectively communicates value, and relationship management. Marketing professionals utilize a variety of technologies including analytical software, social media, and mobile technologies. Marketing professionals are employed in diverse organizations in for-profit, non-profit, and public sectors.

　　The Marketing program offers students a comprehensive foundation in marketing theory and practice through courses in consumer behaviour, marketing management, professional sales, and business ethics. It allows students to explore new marketing opportunities in social media marketing, digital marketing, and mobile commerce. Specialized courses that permit students to explore analytics in more depth are also available. Our program includes many experiential learning opportunities using cases, hands-on exercises, simulations, company visits, and real-world projects. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: Not available

Intake	Location
Winter (January), 2024	Antigonish
Fall (September), 2024	Antigonish
Winter (January), 2025	Antigonish
Fall (September), 2025	Antigonish
Winter (January), 2026	Antigonish

　　

How to apply

Entry requirements for St. Francis Xavier University

High school transcripts. International Baccalaureate (IB) Diploma with a minimum score of 24.

　　IELTS 6.5 overall and no lower than 6.0 in each band

　　TOEFL 92 iBT and no lower than 20 in each band

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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