About the course

The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, mobile marketing, email marketing and social media. Students who graduate with the digital marketing concentration will understand the foundational theory and best practices related to driving website traffic and making data-driven decisions. Students will be prepared to complete industry-recognized certifications within the digital marketing electives and will be encouraged to complete other external certifications that relate to their career goals. Students will learn to use appropriate industry tools for the classes in which they enroll such as website builders, email service providers, content creation tools, social media planning dashboards and keyword planning tools. Students will learn the development process for digital marketing platforms and to connect the creation of materials to marketing strategies and measurable objectives. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Harrisonburg
Summer (May), 2024	Harrisonburg
Fall (August), 2024	Harrisonburg
Spring (January), 2025	Harrisonburg
Summer (May), 2025	Harrisonburg
Fall (August), 2025	Harrisonburg
Spring (January), 2026	Harrisonburg
Summer (May), 2026	Harrisonburg

　　

How to apply

Entry requirements for James Madison University - International Study Center (StudyGroup)

Graduation from an accredited high school in a native English-speaking country where the applicant has resided for at least four years.

　　If you are applying to join the University directly, you must have at least a Grade Point Average (GPA) of 3.0 to join James Madison University.

　　International Baccalaureate Accepted

　　IELTS minimum score of 6.5

　　TOEFL mimumum score of 81 (internet-based test)

　　SAT minimum score of 500 on the Evidenced Based Reading and Writing Portion of SAT exam

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 81.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at James Madison University - International Study Center (StudyGroup). If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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