About the course

Marketing facilitates exchanges between organizations and customers and is a critical, dynamic, and multi-faceted area of business. The marketing function is found throughout organizations and businesses from global enterprises to start-ups, for services such as healthcare and banking, for nonprofits and municipalities. Students may pursue a variety of careers in marketing including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. In the marketing major, students learn the foundations of marketing?product, place, price, promotion?and how these concepts impact business strategy and execution in different industries and contexts, as well as the importance of relationships with customers and channel partners. Marketing professionals possess and develop a variety of skills including qualitative and quantitative analysis, critical thinking, creativity, communications, and problem solving. The marketing major provides a robust foundation in the marketing discipline, coupled with the flexibility to pursue several areas of interest in the discipline. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$162,448

Intake	Location
Spring (January), 2024	Madison
Fall (September), 2024	Madison
Spring (January), 2025	Madison
Fall (September), 2025	Madison

　　

How to apply

Entry requirements for University of Wisconsin - Madison

Freshmen applicants are required to submit academic records for the equivalent of US grades 9–12, as well as any external examination results. Accepted students must complete their studies and earn their respective credentials (certificates, diplomas, etc.) before enrolling. Generally, admitted students have an Internet-based TOEFL score in the 95–105 range (587–620 on the paper-based test) or an IELTS score of 6.5–7.5. TOEFL must be submitted electronically from the testing service. We do not accept the IELTS electronically. Please have a paper copy of your results sent directly from the testing agency to our office through the mail. Be sure to give additional time for this process.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　63rd / 1250

　　THE World ranking

　　

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