About the course

The marketing major provides students with the skills needed to listen to consumers, to use intuition and data to identify, develop, and execute creative solutions to complex problems, and to communicate these solutions to relevant stakeholders.

　　Electives allow you to customize your program to meet your goals, interests and needs. Here?s a sample of our marketing electives:

　　Advertising & Promotional Strategy

　　Marketing for Sustainable Business

　　Internet Marketing

　　Customer Relationship Management

　　Retailing Management and Technology

　　Services Marketing

　　Social Media, Technology & Culture

　　Our goal is to ensure students are (1) prepared to meet the challenges of the real-world, (2) able to learn in a supportive and inclusive environment, and (3) have the training to identify and develop market solutions that consider the well-being of the environment, society, and market actors. Many courses include experiential learning, a critical component of our teaching philosophy. This trains our students to be critical thinkers capable of identifying, developing, and executing creative solutions to complex problems. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (February), 2024	Amherst
Fall (September), 2024	Amherst
Spring (February), 2025	Amherst
Fall (September), 2025	Amherst
Spring (February), 2026	Amherst

　　

How to apply

Entry requirements for University of Massachusetts - Amherst

Official transcripts showing all secondary (high school) and post-secondary (if applicable) coursework, with official translations. We require either the SAT or ACT. We will accept both redesigned and old SAT results. TOEFL: A minimum composite TOEFL score of 80 on the Internet-based TOEFL with minimum of 17 on each subscore. IELTS: A minimum composite IELTS score of 6.5 on the academic test with minimum of 6.0 on each subscore (We will not accept paper IELTS test report forms).

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Massachusetts - Amherst. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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