About the course

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

　　The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Kent
Spring (January), 2024	North Canton
Fall (August), 2024	North Canton
Fall (August), 2024	Kent
Spring (January), 2025	Kent
Spring (January), 2025	North Canton
Fall (August), 2025	Kent
Fall (August), 2025	North Canton
Spring (January), 2026	North Canton
Spring (January), 2026	Kent

　　

How to apply

Entry requirements for Kent State University

New freshmen applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.).

　　Secondary School Transcripts/detailed mark sheets (Certified English translation and original language)

　　Freshmen should meet the minimum requirement of GPA ≥ 2.5 on a U.S. 4.0 scale.

　　TOEFL iBT - 71, IELTS - 6.0, TOEFL PBT- 525 pBT(discontinued as of July 2017), 18 average of Revise PBT

　　On SAT, a minimum of 510 Evidence-based reading and writing / ACT, a minimum of 21 in English

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 71.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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