About the course

Marketing is a field that feeds industries as diverse as advertising, retail, product development, and e-commerce. It is vital to the success of countless products, services, social programs, education, and political and social ideas. The marketing major is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful. As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.

　　The Bachelor of Business Administration (BBA) program in marketing will prepare you for a position in sales, market research, retailing, purchasing, or advertising. With experience in one or more of these areas, graduates also will find opportunities in areas such as marketing management, marketing analysis, and consulting. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Iowa City
Summer (May), 2024	Iowa City
Fall (August), 2024	Iowa City
Spring (January), 2025	Iowa City
Summer (May), 2025	Iowa City
Fall (August), 2025	Iowa City
Spring (January), 2026	Iowa City
Summer (May), 2026	Iowa City

　　

How to apply

Entry requirements for University of Iowa

You must meet the following requirements for admission: Completion of academic upper secondary school (generally a total of 12-13 years of primary and secondary education). A corresponding secondary school diploma or leaving certificate. Above-average grades in a secondary school program that is university-preparatory in nature. The on-campus English Proficiency Evaluation (EPE) will be required unless applicants submit a TOEFL overall score of 100 or higher. IELTS 6.5, no part score under 6. Submit three letters of recommendation. An SAT Reading score of 29. Direct Admission is for first-year students with a 3.60 high school grade-point average and an ACT composite score of 26 or higher. Applicants who meet the high school course requirements and either the GPA or test score requirement will be carefully considered for Direct Admission.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

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