About the course

Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing. Through our Digital Marketing major, learn from professors at one of the nation’s top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data. There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Winter (January), 2024	Dearborn
Summer (May), 2024	Dearborn
Fall (August), 2024	Dearborn
Winter (January), 2025	Dearborn
Fall (August), 2025	Dearborn

　　

How to apply

Entry requirements for University of Michigan - Ann Arbor

All undergraduate first-year applicants are required to submit test results from either the SAT or the ACT. Submit your high school transcript. An official English translation is required to accompany the transcript if the transcript is not issued in English by the school. TOEFL (PBT): 600 range with section scores 57 , TOEFL (iBT): 100 range with section scores 23 in listening

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Michigan - Ann Arbor. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　23rd / 1250

　　THE World ranking

　　

What our students think

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