About the course

Western Michigan University's strategic communication major prepares students with knowledge, skills and expertise in internal communication and external communication. This integrated approach meets the 21st century market demand for increased flexibility and breadth of communication competencies in today's communication specialists. Students will complete a common set of foundations and core courses and then select one of four concentrations to complete the degree: public relations, leadership and teamwork, diversity and inclusion, or media and technology. Beginning with the fall 2021 semester, the program with a public relations concentration also will be available fully online.

　　At the end of your course of study in strategic communication, you will be able to:

　　Employ practical skills to assess, adapt and display strategic oral, written and digital communication according to key constituencies, goals and context

　　Engage in evidence-based problem solving and critical thinking about communication at individual, team, organizational and societal levels

　　Demonstrate the ethical, legal and social responsibilities of public communication professionals in a diverse world Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Kalamazoo
Summer (May), 2024	Kalamazoo
Summer (June), 2024	Kalamazoo
Fall (August), 2024	Kalamazoo
Spring (January), 2025	Kalamazoo
Summer (May), 2025	Kalamazoo
Summer (June), 2025	Kalamazoo
Fall (August), 2025	Kalamazoo
Spring (January), 2026	Kalamazoo
Summer (May), 2026	Kalamazoo
Summer (June), 2026	Kalamazoo

　　

How to apply

Entry requirements for Western Michigan University

Transcripts from all secondary and postsecondary schools attended or are attending including diplomas examination results mark sheets and certificates Unofficial transcripts and other academic documents are acceptable for admission decision making Uploaded documents will show as received only AFTER an admissions counselor has completed the evaluation.

　　Copy of passport identification page.

　　Proof of English language proficiency -

　　Minimum English proficiency test scores for most programs.

　　Test of English as a Foreign Language TOEFL 71 iBT undergraduate.

　　TOEFL Essential 7 Undergraduate.

　　International English Language Testing System IELTS Academic 6.0 undergraduate.

　　Pearson Test of English Academic Module PTE 48 undergraduate.

　　International Baccalaureate, grade of 5 in English at the Higher Level.

　　General Certificate of Education - A grade of A B or C in English from one of the five British-based examining boards undergraduate.

　　Successful completion of ESL level 112.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Western Michigan University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　1001st / 1250

　　THE World ranking

　　

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