About the course

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want. Students also have the option of choosing the Professional Selling & Business Development emphasis for the program.

　　Career Opportunities

　　After graduation, students are prepared to pursue careers in a number of marketing fields and areas, such as: advertising, promotions, market research, public relations, manufacturing, and sales management. U alumni have found works in these and other areas, such as technology analysis, software engineering, real estate, and digital marketing. Marketing skills are an excellent asset to a number of other careers and endeavors, such as entrepreneurship, freelancing, and consulting. Students who wish to attend graduate school may consider programs and jobs in business administration, accounting, information systems, law, or communication. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$138,184

Intake	Location
Spring (January), 2024	Salt Lake City
Summer (May), 2024	Salt Lake City
Fall (August), 2024	Salt Lake City
Spring (January), 2025	Salt Lake City
Summer (May), 2025	Salt Lake City
Fall (August), 2025	Salt Lake City
Spring (January), 2026	Salt Lake City
Summer (May), 2026	Salt Lake City

　　

How to apply

Entry requirements for University of Utah - Shorelight

Transcripts (mark sheets, school records, grades) for secondary school (9-12). Official English translations must be provided if the transcripts are only in the native language. Proof Of English Proficiency, letters of recommendation - Letters of recommendation are not required for an application for admission to the University of Utah. To keep the admission evaluation process consistent across all applicants, the Office of Admissions does not review any letters of recommendation submitted with an application for admission.

　　TOEFL: 80 or higher

　　IELTS: 6.5 or higher

　　ACT English score of 18 or higher

　　SAT Reading score of 27 or higher

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Utah - Shorelight. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

What our students think

We’ve haven’t received any reviews for this institution yet.