About the course

The Marketing major is designed to prepare students for a variety of careers in marketing. Marketing is the activity and institution involved in creating, communicating, delivering and exchanging offerings that have value for customers and society. Marketing management involves situation analysis, selection of marketing strategies and target markets, and coordination of product development, pricing, promotion and distribution elements.

　　Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management.

　　As a complement to the basic major, students may pursue specializations in advertising and marketing management. Within the marketing management specialization, students can focus their studies on automotive marketing, international marketing, personal selling and sales management, and retailing.

　　Courses focus on many subjects, including: Market systems and strategy, Methods of gathering and analyzing data, Consumer and organizational buyer behavior, International marketing, Advertising principles, The purchasing function

　　Marketing continues to be an essential organizational component. Graduates of the major can expect the field to grow as businesses strive to increase their market share through research and traditional marketing channels as well as through the continued growth of social media. Those with internship experience will be in higher demand. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$124,176

Intake	Location
Winter (January), 2024	Detroit
Spring (May), 2024	Detroit
Summer (June), 2024	Detroit
Fall (August), 2024	Detroit
Winter (January), 2025	Detroit
Spring (May), 2025	Detroit
Summer (June), 2025	Detroit
Fall (August), 2025	Detroit
Winter (January), 2026	Detroit
Spring (May), 2026	Detroit
Summer (June), 2026	Detroit

　　

How to apply

Entry requirements for Wayne State University

Each applicant is evaluated as an individual. Your admission to WSU is based on a review of many factors, which may include:

　　High school or secondary school academic performance

　　Submit an SAT/ACT score or submit test-optional documents (two letters of recommendation, two essays, and an activities list).

　　Rigor of high school curriculum

　　Meeting Wayne State's English proficiency requirements

　　Any other supporting documentation requested

　　Minimum scores of 79-80 TOEFL iBT and IELTS 6.5 are required for admission to Wayne State.

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Wayne State University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　501st / 1250

　　THE World ranking

　　

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