About the course

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been accredited by and developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing. Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.

　　Course Length:

　　Three years full-time.

　　Four years full-time if undertaking year-long industry placement.

　　Four years full-time if undertaking foundation year.

　　Five years full-time if undertaking foundation year and year-long industry​ placement.​​ Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: GB£45,000

Intake	Location
Term 1 (September), 2024	Cardiff
Autumn (September), 2025	Cardiff

　　

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How to apply

Entry requirements for Cardiff Metropolitan University

IELTS - 6.0 overall with no sub score lower than 5.5, TOEFL Internet Based Test​ - 72. Foundation route: Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​ and 32 UCAS Tariff Points from at least 1 A level (or equivalent). Degree: Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​, plus 112 points from at least two A levels (or equivalent). Typical offers may include:​ 112 points from at least two A levels to include grades CC, Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma DMM, 112 points from the Irish Leaving Certificate at Highers to include 2 x H2 grades. Higher level subjects only considered with a minimum grade H4, 112 points from at least two Scottish Advanced Highers to include grades DD, 112 points from the Access to Higher Education Diploma.

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　TOEFL Internet based overall score: 72.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Cardiff Metropolitan University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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