About the course

The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry

　　It includes many different sectors:

　　From recreational youth sports all the way to major league sports both in stadium and on television or streamed online

　　From record labels to live concerts and festivals to streaming services like Pandora and Spotify

　　From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube

　　From Fiesta Village to Six Flags, Disneyland, and Universal Studios

　　From Hulk toy hands to replica lightsabers and everything in between

　　What is different about the Sports and Entertainment Marketing Concentration

　　Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.

　　Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.

　　Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)

　　Students will develop marketing skills by working in teams to complete projects and activities. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	San Bernardino
Fall (August), 2024	San Bernardino
Spring (January), 2025	San Bernardino
Fall (August), 2025	San Bernardino
Spring (January), 2026	San Bernardino

　　

How to apply

Entry requirements for California State University - San Bernardino

Official transcripts sealed in an envelope by school. Official high school diploma sealed in an envelope by school.High school overall GPA 2.5 or above. TOEFL (iBT 61 or PBT 500), IELTS (5.5 total band score) taken within 2 years. English translation of non-English documents.Academic records, certificates and diplomas must be an original or photocopy document stamped/signed by a school official, by the Ministry of Foreign Affairs, Ministry of Education or government authority.

　　

English language requirements

　　5.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 61.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at California State University - San Bernardino. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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