About the course

In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research.

　　This degree will equip you with a broad range of professional and marketing skills, enabling you to be a dynamic force in the world of sales and marketing.

　　The first year of this degree will develop your knowledge in core aspects of business including accounting, business communication, commercial law, business heritage, culture and sustainability, computing, management and applied research.

　　You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:

　　Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.

　　Market Development and Sales - Applies the principles and practices to successfully manage the sales function.

　　Marketing Planning and Control - Covers production of an operational marketing plan.

　　International Marketing - Develops understanding of global perspectives and challenges.

　　Strategic Marketing - Evaluates and cultivates strategic thinking capacity.

　　Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation. Part-time up to 10 years. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: NZ$64,485

Intake	Location
Semester 1 (February), 2024	Christchurch
Semester 2 (July), 2024	Christchurch
Semester 1 (February), 2025	Christchurch
Semester 2 (July), 2025	Christchurch

　　

How to apply

Entry requirements for Ara Institute of Canterbury Limited

University Entrance: NCEA Level 3 (60 credits at Level 3 and 20 credits at Level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and Literacy - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing and Numeracy - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623.

　　New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent.If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

　　IELTS - Academic score of 6 with no band score lower than 5.5.TOEFL Paper-based Test (pBT) - Score of 550 (with an essay score of 5 TWE).TOEFL Internet-based test (iBT) - Score of 60 (with a writing score of 18).

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Ara Institute of Canterbury Limited. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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