About the course

The Marketing Program at Santa Barbara City College emphasizes the concepts of planning and developing products and services. In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling and computer graphics applications in the creation of successful marketing strategies. This program may also prepare a student for transfer to a four-year institution.

　　Recognition and appreciation of diversity which exists in the discipline of Marketing.

　　Understanding that market segmentation is present in local, regional, national, and global customer market recognition.

　　Identifying that the fundamental basis of marketing is to create and implementation form, time, place, and ownership utility.

　　Demonstration that risk and reward are present in all marketing product, price, distribution and promotion activities.

　　Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Semester(s)Fees: US$21,060

Intake	Location
Spring (January), 2024	Santa Barbara
Fall (August), 2024	Santa Barbara
Spring (January), 2025	Santa Barbara
Summer (June), 2025	Santa Barbara
Fall (August), 2025	Santa Barbara
Spring (January), 2026	Santa Barbara

　　

How to apply

Entry requirements for Santa Barbara City College

GPA Requirement: Applicants must have a minimum GPA of 2.00.

　　Age Requirement: Students must be 18 years old by the start of their program at SBCC.

　　

English language requirements

　　5.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 60.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Santa Barbara City College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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